Rapid Growth
They represent a rapidly growing segment, presenting an opportunity to reach a burgeoning market poised for remarkable influence and purchasing power.
Cultural Fusion
They embody the fusion of culture as they blend traditions from their countries of origin with their American identity. By acknowledging and celebrating this unique intersection, your brand can establish a genuine connection that resonate with their multicultural experiences.
Educated & Affluent
They are high achievers and are driven by a deep desire for success, both personally and professionally. They value education, entrepreneurship, and advancement, making them prime consumers for products and services that enable their upward mobility.
Global Mindset
Having experienced life beyond American borders, they embraces diversity, open-mindedness, and the appreciation of different perspectives. Your brand can capitalize on their global mindset by highlighting inclusivity, diversity, and cultural understanding.
Connected & Engaged
Empowered by a profound sense of community and social awareness, they actively seek brands that prioritize authentic relationships and foster meaningful connections. Embracing social consciousness, this vibrant group is committed to making a positive impact on society and expects the same from the brands they support.